VOLVO

For the Cannes Young Lions Competition, Volvo wanted to promote the feeling of safety both behind the wheel and without. Yet, a majority of women are too scared to travel unaccompanied at night.
To change this, we made the first-ever maps app that helps people find the path with the greatest light coverage.

But even with our app, we knew there were too many places without good sources of light to help women feel confident when traveling. So we decided to put our advertising to use and make them beacons of light—Literally!
Every ad would not only highlight the shocking statistics that show women's discomfort when traveling, but also be sources of light where women can congregate.

For our efforts, we were awarded with an honorable mention. Not bad for 2 weeks of work.

Art Direction: Reagan Sweat
Copy: Garrett Crowley
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