With the emphasis Spanish soaps, T. Swift, and Nicholas Sparks put on romance, many young people, especially women, feel their happiness lies in finding “the one”. But Velveeta is all about pleasure in the here and now—regardless of relationship status. So, we created the Cheese Boyfriend to help remind all the single ladies that they don’t need no man to have a good time.
Cheese Boyfriend is the ultimate boyfriend precisely because he isn’t a man. But this isn’t the only thing going for him:chances are, your friends and family already adore him and his impeccable taste; he always helps in the kitchen, ready to give life and limb to put your needs first; he is the life of any party and can bring a smile to your face even on the worst of days. Oh, and did we mention, he’s rich? Simply put,Cheese Boyfriend satisfies like no man.
To help spread the love, we went where everyone born after 1990 goes for a little fun. That’s right—Tinder, Hinge, Bumble, even Farmer’s Only got a hearty serving of Cheese Boyfriend. But we didn’t just place ads for potential lovers to automatically swipe left on. No, we put Cheese Boyfriend’s heart on the line and curated real-life dating profiles women could match and interact with. Now, single ladies everywhere can get to know this mouthwatering bachelor before getting a taste of his irresistibly smooth smooth-talk.
The campaign also included a 30 second promotional spot and socials intended to reach the many other singles out there who aren’t on dating apps. These ads highlight Cheese Boyfriend’s endearing qualities and the fun that comes when you put living it up over settling down. Velveeta—satisfies like no man.
